Overview : Design a breakfast set which ideally could be the start of a full portfolio of propositions in Small Kitchen Appliances. With a detailed design process of one of the appliances- blender.
Role : Research, Benchmarking, Design and 3d Modelling (within a group of 4)
Tools : Rhinoceros 3D, Vray, Adobe Illustrator
Context : Master's Workshop
Philips Terracotta Blender- Fusing Style with timelessness
Brief
We chose the blender, because it
has so many parts! So much more
to learn and dissassemble ;)
Design a breakfast set - ​Toaster, Kettle or a Blender with main focus on - Family feeling, material and finishing and the user interface
Our concept and Idea
Terracotta
The desire for naturalness has led to a modern reinterpretation of the classic terracotta. Material already used by the ancient Romans, is still used and much appreciated for its characteristics.
Shapes of tradition
The harmony of objects that tell a story of ancient tradition:
balance between shapes and volumes, between simplicity
and richness of details.
Artisan Feeling
Materials, like terracotta, give life to objects which are artisanal
and traditional. These materials give the users a throwback to
simpler times.
Natural Feeling
Many customers are searching a natural feeling with soft
colors and authentic materials inspired by nature. Embracing
materials that staying true to their essence.
Concept and Objectives
Incorporate sustainable
materials and manufacturing
processes to reduce
environmental impact and promote eco-friendly
practices.
Align the design elements
with Philips' brand identity
and values, emphasizing
innovation, quality, and
sustainability.
Ensure that the blender’s
design optimizes
functionality, usability,
and safety, prioritizing
user satisfaction and
convenience.
Develop a blender with a
finish that enhances the
visual appeal of kitchen
spaces, reflecting modern
design sensibilities.
Design Elegance :
Integrating Sustainability :
Brand Alignment :
User Experience :
Family Feeling
Every appliance has its own characteristics, but they belong to the same family, thanks to the same elegant approach. A delicate composition between geometries is the starting point. In fact these products take inspiration from kitchen decorative objects like vases, bowls, plates, etc.
​
For a second they don’t seem to be appliances.
Complete Breakfast Set
Toaster
Kettle
Blender Details
Final Blender Design
User Interface
Blender Disassembly
Exploded View / CMF
Proposal for Philips
Project Learnings
-
Taking a​part an appliance is the best way to understand its components and the role of each part.
-
While designing any product, sustainability should be kept in mind- products need to last a LONG time, they can't just look good
-
Different techniques to model and render certain materials and parts.
-
Working in a group helps to bounce off ideas and gives a better perspective towards the process and final design.
Other Projects
Let's get in touch!
I'd love to hear from you, if you're looking for a chat over coffee or someone to work with ;)